The first part of the strategy was all about getting the natural and paid search channels working together and assisting each other, ensuring the paid channel was able to perform efficiently in a highly competitive marketplace where Cost per Click was high.

Whatever you think art is, rethink it for a awhile and only then it will truly become an art.Adam Smith

Any enterprise that wants to increase its customer base by sending mobile messages should keep certain basic marketing rules in mind. When it is a startup, knowing such marketing tips becomes all the more important. Today, we reveal 6 most important SMS marketing tips, especially for the startups.

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IT security has a big job: keep corporate data safe in the face of motivated hackers and unaware employees. Today that job is harder than ever — employees are bringing their own devices and applications into the office every morning, and walking out the door with corporate data every night.

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